Most of us understand the general picture – the web is an essential component of our regular lives and a one-stop resource for info, planning, organization and, often times, making a living. But it isn’t until we actually see the Net promoting stats that we realize just how powerful the global web is, and how it is shaping our future. Reading this Internet marketing blog has prompted me to write this article.
Here are just a few numbers (from ComScore) based totally on net users who are 15 years of age and up…
Where are the internet users?
In 1996, two thirds of the world’s web population was in the united states. Today, Far East Pacific is the biggest region (41%) while all of Northern America reresents only 17% of the worldwide Internet audience. China and India are growing at the fastest rate with Central Europe and Russia not far behind. All of Europe holds 28% of the pie.
How does the world use the web?
The Conversational Media category (social networks and blogs) of online marketing stats is still a high-growth category, attracting an astonishing three out of four web users and growing at a rate of 7.1% since last year. Games (10.9 % growth) and entertainment (6.7) are also in the top three growth classes.
However, the fighting economy has caused a steep decline in visitation to Retail, Automotive, Banking and Travel sites and a sharp increase in sites dealing with unemployment. A whopping 46% of all respondents pronouncing the industrial condition is their biggest worry. 2008 saw a {rapid giant dramatic} increase in folk conducting financial and economic-related searches on the web. The number of folks searching on terms related to unemployment and bankruptcy more than doubled throughout 2008.
Social marketing websites and Video:
Facebook overtook MySpace (growing by 127%) this year.
At the end of 2008, it was said that 146 million americans ( a 6% increase from the year before ) viewed 12.7 bn. online videos ( 34% more than the previous year ). Online video viewing now accounts for 12.5% of Americans’ total time expended online, up from 8.5% in Nov 2007.
YouTube, with forty percent share of the market in Nov 2008, is still a significant driver in the U.S. Online video market, accounting for roughly two thirds of the growth in online video perspectives during 2008.
Hulu, the joint video venture of NBC Universal and stories co in 2008, grew its audience by 139% in the last six months of the year.
Advertising efficacy:
notwithstanding a decrease in clicks from 2008 to 2009, display advertising has shown to have a major, positive effect on client behaviour. It increases visitation to the advertiser’s's web site, increases uses of name search, increases the likelihood of purchasing the publicized brand online and increases the possibility of buying at the merchant’s shop.
E-commerce:
Web spending expansion rates peaked in April 2008 at 15% and then steadily fell through the remainder of the year. However, spending online recovered barely, with sales in January 2009 inflating 2 percent versus the previous year.
Understanding online marketing statistics allows you to develop an effective and recent web marketing strategy. Ensure you go where the people are, or, even better, get there before they do!
