Learning Social Media Marketing

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Two emotions are at the root of all human actions. To put it another way, there exist only two feelings that motivate everything that humans think. Those emotions are fear and desire. People either perform an action because they DESIRE something – monetary welath, a relationship, a sense of being fulfilled, respect, peace, power, etc. Or people might do them because they FEAR losing something precious or valuable that they have right now – monetary wealth, love, fulfillment, respect, peace, power, etc. At first glance this concept appears too simple, but if you ponder it, you will realize all actions do actually revolve around these two emotions.

So… if you want your Tweets to be as effective as possible, it makes sense to hold the two powerful human drive factors in mind. That is the “secret” to constructing effective tweets. The following are three examples of Tweet Formulas that ping these emotions in people:

1. The “Other Guy Has a Secret That You Have to Know” Formula: This method is extremely useful when the “other guy” is a well-known person. It is extremely enticing to many people to learn how to do, be, or have what a celebrity has. Learn much, much more about manipulating social media right now through our Social Media Training Courses.

Tweet Formula: How (important person’s name) (does something) and you can, too.

Sample Tweet: How Jennifer Aniston gets rid of excess fat while eating whatever she desires… and how you can, too.

Sample Tweet: How Donald Trump creates wealth while sitting by the pool… and how you can, too.

2. The “Your Problems are Being Instigated by Someone or Something Else Not Known By You” Formula: Everyone fears the idea of someone or something unbeknownst to us causing dilemmas for us.

Tweet Formula: Is/Are _________ making you ill?

Sample Tweet: Is your house causing you to fall sick?

Sample Tweet: Are your eating habits causing you to become fat?

3. The “What You Need to Know Right Away” Formula. People don’t like being put off guard or being embarrassed.

Tweet Formula: ______ questions to ask your ______ before it is too late.

Sample Tweet: 5 questions to ask your accountant… before it is too late.

Sample Tweet: Seven things to ask your teenager… before it’s too late.

So, you get the concept. Use psychology as you’re tweeting. Appeal to common base human emotions, namely fear and desire, and you’ll get a lot more attention and authority to your Tweets – and accomplish whatever you want to do with Twitter.

For more information concerning Social Media Marketing Strategy , visit the 7 Peaks Publishing website.

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