A life of a web marketer can be a very relaxing one with the ability to choose your own hours and to work when you want to work. I have worked in this field for the last decade and in this time I have helped a great many people. In this article I am going to describe a typical day that I would have a few years ago(before the wife and kids arrived). I love my current life however I do sometimes miss those happy quiet days when I could do
what I wanted to when I wanted to.

It is the year 2000 and I have eight people/companies who I am working for. They have contracted me to promote their websites with the view of gaining a higher search engine ranking position and to increase their overall profits.

I have learnt rather a lot about SEO, webmaster resources and link building services up to this point mainly from reading the views of the established specialists from the industry in the webmaster forums.

I would mainly carry out my work in the hours between 11pm and 3am as this is when the world is seemingly at its quietest.

This would be my typical day:

7am – This is the time that I would normally wake up; I would clean my teeth and go to the toliet before going back to bed.

10am – After an extended “lie in” I would turn on my laptop and the television whilst still in bed. I like to spend this period of the day to reply to the e-mails that I have received overnight and to read through the news.

10.10.30am – It is now time for my breakfast – a nice piece of toast. It is time for a relax after all it has been a hectic morning!

1.20pm – I could do with some exercise therefore I decide to walk to the shops to buy a paper.

2pm – I drive to the tennis club as I have arranged to play a game with a good friend of mine.

6pm – I cook myself a quick meal before watching some more television.

8pm- I quickly check my e-mails in a short break from watching the t.v. I speak to a good friend of mine on the telephone who is arranging a service for me where by I will be able to make cheap calls.

9pm - The company who provides my article submission services e-mails me with their latest works – most impressive I have to say!

The time has come to do some real work – believe it or not this is the time of the day that I love the most.

3.00am – I am now off to bed.

So you have paid a lot of money for the web design and now have a professional looking website. It has been “live” on the internet for at least a month but you are not receiving any visitors to the site. So what can one do? It is now the time to start promoting the website. Oh no, you may be thinking. “Not another cost, I have paid for the domain name, I have paid the web designer to build the site and I have paid for web hosting. There is not a lot of money left over in the budget for web promotion as well”.

This is an all too common theme and one I hear time and time again. I offer a link building service in the UK and I have a lot of enquiries from people who had just presumed that their site would be able to achieve high rankings within Google purely by the skill and knowledge of the web designer. This unfortunately is rarely the case unless, of course they have paid for such a service.

So for those of you who are seeking a higher search engine ranking position here are four website promotion techniques. They have worked for many websites including a friends fostering website.

1. Write a list of the keywords or phrases that you want to rank well for and then make sure that they appear within the text of the homepage plus the relevant sub pages.

2. Start a link building campaign where you are primarily attempting to obtain one-way backward links.

3. Use article marketing as it is a well known free form of web promotion that works. This is of benefit for a number of reasons; it helps to spread the message of the service/products that you provide; it enhances your reputation within the market plave and it also enables you to gain backward links

4. Add additional fresh and unique content to the site on a monthly basis.

As well as being a web promotion specialist I also offer an article submission service.

I am confident that they will also be of great benefit to the readers of this article.

I have been a web marketer for the last ten years; there have been many changes to the way people should go about promoting their websites in this time and it can prove to be a bit of nightmare trying to keep in touch with the latest web promotion changes. What worked only three years ago could now result in your site receiving a ban or penalty on the major search engines. Link exchanges, at least on an excessive basis, and buyings links to gain a high ranking are now a thing of the past. So as we move through 2009 what types of web promotion strategy should a webmaster be following?

I am also involved with helping people to discover how to stop stuttering and I also work within the cheap holidays sector.

Just one or two years ago you could gain a high ranking within a search engine like Google by simply buying a link on a page which had a high page rank. It did not even seem to matter if the site that was providing the link had anything to do with the site purchasing the link. We therefore saw online poker websites purchasing text link adverts on media and publishing websites which had a high page rank. A lot of people made a lot of money from selling these text links and a new marketplace formed.

Google, the daddy of all of the search engines, then decided to change the rules and I for one am very happy that they did. They decided that it was no longer ethical to buy or sell backward links. This upset a lot of people, this tends to happen when money is involved, with many accusing Google of acting as God. The reply from Google was short and to the point and went along the lines of; it is our search engine and we therefore decide our own guidelines; if you want to sell text links that is fine but it may result in some form of penalty as this goes against our current. They were basically saying you can do whatever you want with your website and at the same time we can do whatever we want with our search engine. Fair play, I say. I am actually very happy with the new guidelines; it was very hard to compete with webmasters who had deep pockets etc. Now the one-man band can compete with the big corporation; hard work, keeping up to date with the latest guidelines as well as learning from the SEO experts will once again prove to be very beneficial.

2009 brings about a new watch word in the world of web promotion; relevancy. What does this mean? Well quite simply the backward links that you attempt to obtain now need to be relevant to the site that you run for them to have a real benefit. Again this surely is common sense. If a website about gardening has a link pointing to a website about camping, is this offering any value to its site visitors? Not really.

2009 is also the year when those who are willing to work hard will finally get their rewards. Some of the old favourites such as article marketing are becoming more popular than ever but quality is now far more important than quantity. Only the best articles will be chosen to be published on other people’s websites and let’s face it they have enough articles to choose from.

Ensuring that your website is optimised correctly with the main keywords placed naturally within the text of the homepage will also be essential, be careful not to “keyword stuff” your homepage though.

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