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SEO Duplicate Web Content Penalty Myth Exploded

Posted on 27. Jan, 2010 by Steve in Uncategorized

The “duplicate content penalty” myth is one in all the biggest obstacles I face in obtaining internet professionals to embrace reprint content. The myth is that search engines will penalize a site if abundant of its content is also on other websites.

Clarification: there is a true duplicate content penalty for content that’s duplicated with minor or no variation across the pages of a single site. There is conjointly a “mirror” penalty for a site that is more or less substantially duplicating another single site. What I’m talking regarding here is the reprint of pages of content individually, rather than in an exceedingly mass, on multiple sites.

Another clarification: “penalty” may be a loaded concept in SEO. “Penalty” means that search engines can punish a web site for violations of the engine’s terms of service. The punishment will mean making it less probably that the location can seem in search results. Punishment will conjointly mean removal from the search engine’s index of web pages (”de-indexing” or “delisting”).

How have I exploded the “duplicate content penalty” myth?

* PageRank. Many thousands of high-PageRank sites reprint content and give content for reprint. The foremost obvious case is the news wires such as Reuters (PR and also the Associated Press (PR 9) that reprint to sites such as http://www.nytimes.com (PR ten).

* The proliferation of content reprint sites. There are currently lots of internet sites devoted to reprint content because it is a cheap, straightforward magnet for web traffic, particularly search engine traffic.

* Experience. I’ve seen significant search engine traffic both from distributing content to be reprinted and from reprinting content on the site.

How I Doubled Search Engine Traffic with Reprint Content

After I 1st started distributing content for my main site, I used to be shocked by the highly targeted traffic I got from guests clicking on the link at the end of the article. Search engine traffic conjointly slowly increased each from the links and from having content on the site.

But I used to be even additional surprised with the search engine traffic I got after I started putting reprint articles on the location in September. I had written quite a range of reprint articles for purchasers and accumulated a few webmaster “fans” who looked out for my articles to reprint them. I needed to form it easier for them to search out all the reprint articles I had written.

I didn’t wish to draw too much attention to those articles, that had nothing to do with the main subject of the site, web content. So I secluded the articles in one section of the site.

The articles got a shocking amount of search engine traffic. The traffic was overwhelmingly from Google, and for long multiple-word search strings that simply happened to be in the article word for word.

Why was I surprised with all the search engine traffic?

1. The articles had thus little link popularity. The link popularity to the articles came primarily from a single link to the “reprint content” page from the homepage, which linked to class pages, which linked to the articles themselves–three clicks from the homepage. The sitemap was enormous, well over one hundred links, therefore its PageRank contribution was minimal. Since these articles were on the site such a brief time I strongly doubt they got any links from alternative sites.

2. The articles had therefore a lot of competition. These articles had been reprinted so much a lot of widely than the typical reprint article, which is lucky if it makes it into some dedicated reprint sites. As half of my service I had done most of the legwork of reprinting my clients’ articles for them. In fact, I guarantee a minimum of a hundred reprints on Google-indexed internet pages either for every article or cluster of articles. Therefore that is up to one hundred internet pages, typically additional, that were competing with my internet page to seem in search engine results for the search string.

Why Do Reprint Articles Get Search Engine Traffic?

You’d suppose Google would simply choose one web page with the article as the authoritative edition and send all the traffic to it.

But that is not how Google works. All the search engines observe factors beyond simply the content on the internet page. They give the impression of being at links. Google, a minimum of, claims to look at a hundred factors total. Many of these should relate to the content on the page, but not all of them.

The full expertise has given me great insight into what factors Google uses in addition to what we tend to would contemplate the page itself, and the relative importance of each.

* Internet page titles (the one within the html title tag) are extraordinarily important as tie-breakers between two otherwise equally matched pages. Most reprinters waste the html title, using the article title because the web page title. Set yourself apart by making distinctive 5-to-10-word internet page titles that embody target keywords.

* Content tweaks. You’ll also introduce the article with a unique, keyword-laden editor’s note, and finish the article off with some keyword-laced comments.

* Intra-site link popularity and anchor text (that is, for links to the article page from alternative net pages on the site) also are important. If you can’t link to the page from the homepage, keep it as shut to the homepage as attainable and weed out extraneous links (try putting all of your site policies on one page).

Reprint articles, just like the search engine traffic they bring about, price nothing. Don’t look a gift horse in the mouth. Forget the “duplicate content penalty.” Get in on content reprints and share the search engine wealth.

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Tags: business, internet business, internet marketing, online business, search engine, seo