Search Engine Optimization (SEO) is important for those who want their website to perform well on the search engines. If you have been doing some research on SEO you may have come across a term known as the ‘long tail search’. In fact it is an important idea to understand if you want to get the best from SEO.

 

What is a Long Tail Search?

 

The term ‘long tail search’ entered the SEO after it was mentioned in a Wired article by Chris Anderson. When Anderson was discussing this idea he wasn’t actually referring to SEO, but in relation to the fact that online places like Amazon make a lot of cash selling things that aren’t their best sellers. And the term ‘long tail’ got its name from the graph which shows how items are sold on the internet. The long tail on the graph comes after the peak which shows the best sellers. All the less popular items can be found in this long tail. What Anderson was trying to point out was that the majority of sales are along the tail and not at the peak of the graph. So more money can be made for selling the less popular items than for the more popular items for businesses such as Amazon.

 

The idea has been transported to SEO to describe how people behave when searching on the web. When it comes to most items there will be some popular keywords that are frequently used. However the majority of keywords that are used to search for items are not actually the popular keywords but are instead the ones that are situated along the ‘long tail’ just as with Amazon above. So for those wanting to make sure that their website is as SEO friendly as it can be, they will have to also take into account the less popular keywords. So you would need to focus on more than just the keyword ‘leather jackets’ if your website was selling leather jackets.

 

When setting up a website it’s important to have great Search Engine Marketing. SEO firms can help you with your website by many means, and some of these are Backlinks. Expert help is always a boon when it comes to SEO.

Tagged with: search engine marketing • search engine optimisation • seo

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