The average kind of link is the straight text one that simply includes the website address. If you include this link into the content you submit to web directories for article marketing, you will get backlinks, and your materials will receive a positive labeling from the search engines. Yet, article marketing can profit a lot more from the intelligent use of links.
An anchor text link is a link to your website that also includes a keyword. Search engine optimization and Google ranking rely on this process, and web investors who use it have all chances of improving their business status on the Internet. The keywords used in anchor text links become the core of article marketing because they play the role of the topic that leads the reader back to your web site.
Here is an example of how to make an anchor text link in HTML code. Each of the elements used in this code tells the search engine how to read it. You start the link with ‘<’ followed by ‘a href=’ to show it’s a link to a home page. ‘>’ ends the code for the link. Then you include the anchor text or the MAIN KEYWORD, and close the code with .
The above example serves in most anchor text links you would like to use for article marketing purposes. Unfortunately, anchor text links have zero compatibility with some article directories. Straight text links are a lot more frequent. Nevertheless, there are a few great spots where anchor text links function as viable strategies for business promotion. A fine example here is www.myarticlenetwork.com, a directory that gives access to far more than 10,000 web sites.
Anchor text links can be included in all the materials that you write or outsource, depending on where you submit them. Article marketing will thus open the door to opportunities that you could not take advantage of otherwise. You don’t have to be a web expert to create the code we’ve shown above. You can simply copy paste from the example I’ve provided. Try it and let results speak for themselves. That’s really convincing!
